BRANDING + DESIGN + MARKETING
Brooklyn, NY
lgallagherdesigns@gmail.com
205.568.7030
Across my 10 years as a creative professional, my background in Industrial Design has evolved into a passion for branding and storytelling. I strive to shape memorable user experiences with any product or brand interaction through creative solutions in identity, marketing and advertising.
HEAVY LIFTING
Count on me to get the job done. I’m no stranger to extra responsibility. Determined to deliver.
COMMUNICATION
From conceptualization, through design & manufacturing, to market introduction & beyond, a clear message is
conveyed at every step.
VISION
Creative exploration, planning & execution - I enjoy them all. Visualizing future possibilities & following
through to realization.
STRENGTHS
Creative Direction, Brand Development, Packaging Design, Product Development, Sales & Marketing Collateral Design, Print & Web Advertising Design, Communication & Presentations, Project Management, Relationship Building, Marketing Strategy Development
PROFICIENCIES
Illustrator, Photoshop, InDesign, Acrobat Pro, MailChimp, SketchUp, Microsoft Office,
some SolidWorks, some WordPress
EXPERIENCE
MATTEL, INC.
Associate Marketing Manager, Global Live Events & Attractions | FEB 2017 - CURRENT
Spearhead new marketing asset creation for Mattel’s revenue generating, branded Live Events & Attractions by working with internal teams & freelancers to develop assets and manage various ad deliverables to be used on social media, YouTube, magazine ads and marketing campaigns globally.
Serve as the main marketing contact to multiple licensees of ongoing projects and/or new project launches. Work with licensees on ensuring marketing materials uphold integrity of Mattel’s brands and align marketing strategies for +8 projects.
Liaise with Global Brand Teams on aligning latest brand styles, campaigns, initiatives, etc. with those of branded attractions, while coordinating cross promotions of attractions with other lines of business within the franchise.
Manage departmental global promotions calendar to promote live events and attractions through brand owned channels like email campaigns, website promotion, and social media channels, ensuring contractual obligations are met.
Assist in new business acquisition through creation of pitch materials, like conceptualizing and rendering mock-up images of new attractions, and presentation design.
Design various marketing materials, onsite signage, exclusive event merchandise, retail merchandising, etc. for events and attractions as needed.
FREELANCE DESIGNER
OCT 2016 - FEB 2017
Freelance work for various clients providing branding development, logo design, packaging design, glove design, web design, sales and marketing collateral design.
AP&G CO., INC.
Director of Design & Marketing | 2013 - OCT 2016
Graphic Designer & Marketing Coordinator | SEP 2011 - 2013
Develop & lead in-house Design & Marketing Department
Manage & develop marketing initiatives & advertising programs
Brand redesign, including design of logo, packaging, retail displays, websites, catalogs, exhibit booths, product videos, etc.
Implement website redesigns, web analytics, social media planning & online communication
Conceptualize & design assets, advertisements & marketing material catered to various markets & customer categories
Streamline operations of new product launches & instill continual brand improvements through implementation of interdepartmental processes
Communicate with multiple departments, external vendors, domestic & overseas manufacturers to uphold product specifications & brand standards
Design within private label guidelines to develop ads, packaging & product design of licensed brands such as Raid® & Terminix®
Assist in new customer acquisition through printed material & verbal presentations of program enhancements
BIG TIME PRODUCTS, LLC
Product & Graphic Designer
JAN 2010 - AUG 2011
Glove design, graphic design & brand maintenance for 10+ brands
Product specifications, textile design, prototype & sample approvals, brand creation, brand strategy, logo design, packaging design, POP displays, trade show samples & mock-ups
Provision of product photography, sales materials, packaging & display mock-ups, story boards, catalogs, etc.
Multiple in-house brand redesigns, designing under private label standards & brand license restrictions with brands such as Soft Scrub®
Provision of presentation materials for sales meetings & national retail line reviews
EDUCATION
Bachelor of Industrial Design
Auburn University
2009
· College of Architecture, Design and Construction- Industrial Design Student Award. Auburn University, Fall 2008
· Academic Common Market Scholarship. Auburn University, 2008-2009
Product Design Program
Shu-Te University, Taiwan
Summer 2009
· National Cheng Kung University Design Workshop. Tainan, Taiwan 2009
· New Dimension Design Internship. Tainan, Taiwan 2009